Operation Light Unto the Nations
If delegitimization of
We must take action
because if we save Israel , we save the Jews, and in the process we just may save the world.
We need to gain a solid understanding of how the lies told by the delegitimizers ofIsrael have such power; and how to counter those lies with the truth.
These are not an outlandish proposal—consider that retail giants and software
companies routinely apply these types of technologies with great success. The
knowledge exists. We need to synthesize and apply it.
Ultimately, the campaign must appeal to people’s emotions in order to change hearts and minds aboutIsrael . It must have multiple messages for multiple
audiences across the world. I would start with the general population of the
U.S. and Europe—the people of instant opinion; the creative class globally, the
thought leaders who are people of considered opinion and are generally very
liberal; Christians on both the right and left; the Arab masses; and the Jewish
audience in the U.S. and Europe. It must portray Israel truthfully, to counter the tsunami of misinformation. It must connect
with each core audience.
I have no idea if the following ideas are the ones that would be the most effective. Extensive testing and research would determine that. But as food for thought, I would suggest that for the general population, the ultimate objective is to un-demonize Israel; for the creative class, it must not only counter delegitimization, but must clearly demonstrate that the apartheid argument is entirely deceptive, false and deliberately misleading; for liberal Christian denominations, who are so politically influential, it must forge a solid connection; for Christians on the right, who are in large part staunch supporters of Israel, it is important to reinforce that crucial relationship; for the Arabs, it could emphasize the Koran’s support of the biblical claim that Israel was given to the Jews by God and promote an alternative to jihad; and for the Jewish people, we must forge a connection with our rich heritage, and demonstrate the reality that Israel is a wellspring of positive Jewish values, creativity, and positively channeled energy.
The difficulty of this task should not be underestimated. What this campaign must do is change the course of current events, literally change the course that history teaches us we are moving in. With a massive campaign using the same application of Jewish genius thatIsrael has demonstrated on the battlefield and in the workplace, we can undo
the legacy of inaction that we earned during the Holocaust, leave behind the ghetto mentality, and we can change
the course of history.
We need to gain a solid understanding of how the lies told by the delegitimizers of
Ultimately, the campaign must appeal to people’s emotions in order to change hearts and minds about
I have no idea if the following ideas are the ones that would be the most effective. Extensive testing and research would determine that. But as food for thought, I would suggest that for the general population, the ultimate objective is to un-demonize Israel; for the creative class, it must not only counter delegitimization, but must clearly demonstrate that the apartheid argument is entirely deceptive, false and deliberately misleading; for liberal Christian denominations, who are so politically influential, it must forge a solid connection; for Christians on the right, who are in large part staunch supporters of Israel, it is important to reinforce that crucial relationship; for the Arabs, it could emphasize the Koran’s support of the biblical claim that Israel was given to the Jews by God and promote an alternative to jihad; and for the Jewish people, we must forge a connection with our rich heritage, and demonstrate the reality that Israel is a wellspring of positive Jewish values, creativity, and positively channeled energy.
The difficulty of this task should not be underestimated. What this campaign must do is change the course of current events, literally change the course that history teaches us we are moving in. With a massive campaign using the same application of Jewish genius that

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